About WIPsage

I've sold a million books.
I've also made a million mistakes.

I've been an indie author for over a decade. Twenty-plus novels. A million copies sold. By most measures, that's a success story.

But here's what the success story doesn't tell you: the books that flopped because I got the cover wrong. The launches that sank because my blurb read like a plot summary. The months I wasted advertising a book that was priced so badly it could never turn a profit. The categories I chose based on gut feeling that put my books on shelves nobody visited.

Every one of those mistakes cost me money. Some of them cost me months. A few of them nearly cost me my confidence.

And every single one of them was avoidable.

The information I needed existed. It was scattered across £500 courses, 300-page marketing books, YouTube channels with hundreds of hours of content, and forum threads buried ten pages deep. The knowledge was out there — but nobody had put it together in one place, in the right order, in a format that respected my time and my intelligence.

So I built it myself.

Why WIPsage exists

Because I've watched too many good authors fail for the wrong reasons.

Over the years, I've helped dozens of indie authors prepare their books for launch. I've also watched hundreds more get it wrong — not because they wrote bad books, but because they didn't know what they didn't know.

The author who spent two years writing a beautiful novel and then slapped a KDP Cover Creator template on it. The debut who wrote a blurb that gave away the entire plot, then wondered why nobody bought it. The thriller writer who priced at £0.99 permanently and earned 35p a sale while her competitors charged £3.99 and earned £2.75. The romance author who picked “Literary Fiction” as her category because she thought her writing was literary, and couldn't understand why romance readers never found her.

None of these people were stupid. None of them were lazy. They just didn't have anyone to tell them — clearly, directly, without charging them a fortune — what they needed to do differently.

I don't believe any new author should have to pay £500–£1,000 for a course, or watch hours and hours of videos, or plough through a stack of marketing books just to learn the basics of not sabotaging their own launch.

That's why WIPsage exists. It's everything I wish someone had handed me before I published my first book — organised in the right order, stripped of the waffle, and built to respect the fact that you're an author, not a marketing student.

What a decade of indie publishing taught me

The book is rarely the problem.
I’ve seen brilliantly written novels sell nothing and average novels sell thousands. The difference is almost never the quality of the writing. It’s the cover, the blurb, the price, the categories, the launch. The packaging and positioning.
You only get one launch.
First impressions on Amazon are permanent. The algorithm forms its opinion of your book in the first few weeks. If your cover repels readers, your blurb doesn’t convert, and your categories are wrong, the algorithm decides nobody wants your book — and it stops showing it to people. You can fix these things later, but you’re climbing uphill against initial data that’s already working against you.
Most authors learn by failing.
They publish book one, make every mistake, sell nothing, and then — if they’re stubborn enough to keep going — they figure out what went wrong by book three or four. That’s two or three books’ worth of wasted potential. WIPsage is designed to compress that learning curve into hours instead of years.
Nobody needs another video course.
The indie publishing world is drowning in expensive courses, most of which are padded to justify their price tag. You don’t need 40 hours of video. You need clear, direct guidance in the right order, with tools that actually help you make decisions — not just talk about them.
Data beats instinct. Every time.
The single biggest shift in my publishing career was when I stopped making decisions based on what I thought was right and started looking at what was actually working in my market. That’s the principle WIPsage is built on. Your comp titles — books already succeeding with your readers — tell you everything you need to know about cover design, pricing, blurb tone, and category selection. You just need to look.
Your second book is easier than your first.
Once you’ve been through the process properly — researched your market, nailed your cover, written a blurb that sells, priced intelligently — you can do it again in a fraction of the time. WIPsage is designed to be used for every book you publish. The process compounds.

What WIPsage won't do

It won't write your book for you. It won't guarantee sales. It won't replace the hard work of actually sitting down and producing something worth reading.

What it will do is make sure that when your book is ready, you don't undermine it with a bad cover, a weak blurb, the wrong price, or invisible categories. It will make sure you've done the market research that separates authors who sell from authors who hope. It will give you AI-powered feedback on your blurb and cover before a single reader sees them. And it will show you exactly how your book looks alongside your competition before you hit publish.

I built WIPsage to save indie authors from the mistakes I made — and the ones I've watched hundreds of others make. Every module exists because I've seen what happens when authors skip it.

If your book is good, it deserves a launch that does it justice. That's what this is for.

Don't learn by failing. Learn by preparing.

Twelve modules. AI-powered tools. Every decision, data-driven.
Half price for the first 100 members.

Get started — £99/year

£199/year→ £99/year. First 100 members only.